cu·rate
/ˌkyo͝oˈrāt,ˈkyo͝oˌrāt/
verb
Select, organize, and look after the items in (a collection or exhibition);
Select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge.
Create the sound of…
What the heck is a music curator? And what do they do?
A music curator works closely with a business (retail, hotels, restaurants, coffee shops, offices, etc.) to select particular songs that create the ideal sound and in-store atmosphere that matches with the owners’ vision.
These curated playlists provide the business with its own unique musical identity; perfecting the precise shopping, dining atmosphere or guest experience that the business desires.
A music curator creates an exclusive soundtrack for a business; and in so doing, they’re curating an experience, an atmosphere, a culture.
YOUR business.
At Forest Whale, we tailor the music to your special vision by mixing market and community research with client interviews. It is our mission to understand and incorporate brand/lifestyle/music trends and knowledge along with the precise way that music will sound in a specific environment.
These ingredients are then meticulously swirled together by a Forest Whale curator and BOOM! … YOUR playlist is born. This exclusive playlist belongs to your business.
That's what music curation is: planning the right musical pairing between a place, thing or brand for commercial clients. And that’s what we do at Forest Whale.